Founded by Brooke Hernandez, a premium domain broker since 2011 who has brokered thousands of domains and closed tens of millions of dollars in deals.
We help people buy the domain they want, sell the ones they own, and get more out of the portfolios they already have. Small businesses, startups, VC firms and Fortune 500 teams all work with us directly.
Most premium domains are never listed for sale. We know who owns them, how to reach them, and what they're really worth.
We go beneath the surface with every client too. Before we make a single call, we learn what you're building, what your budget allows, and what timing works for you.
"The brands people trust are the ones that own every version of their name."
ProBroker is a premium domain brokerage led by founder Brooke Hernandez, who brings 15+ years of experience. Mom-and-pop shops, first-time founders, VC-backed startups and Fortune 500 brands hire us to find and buy the domains they need, to sell the ones they own by actually picking up the phone and calling buyers (not by parking them on a marketplace), and to look after portfolios their teams don't have time for.
Every deal is handled personally by our founder, start to finish.
You found the perfect domain but the last thing you want is the seller knowing you want it. We approach them anonymously, protect your identity completely, and negotiate hard for the lowest price we can get. No inflated offers, no bidding wars.
Start an acquisitionListing a name and waiting for the phone to ring isn't a plan. We find the people most likely to want it, whether that's a brand team, a funded startup or a serious investor, and we go to them directly.
Get a valuationWhether you own two domains or two thousand, we go through every name with you, flag what's costing you money, spot what's missing, and help you decide what to keep, sell or drop.
Book a portfolio reviewNot sure which domain to pursue or how it fits your brand? We'll talk it through with you before you spend a dollar: which names are realistic, what they're likely to cost, and what fits your brand for the long haul.
Talk it throughBefore you buy, sell or negotiate, it helps to know your number. We base every valuation on real comparable sales, so you know what your domain is worth and what the market will realistically pay.
Appraise your domainBrooke has spent more than 15 years buying and selling premium domains, and has negotiated and closed thousands of high-value deals for clients around the world.
That has meant everything from tricky multi-party negotiations to quiet corporate acquisitions and long-term portfolio work, for clients ranging from family businesses and individual owners to fast-growing startups, VC firms and Fortune 500 companies.
"A great domain earns trust before anyone reads a word on your site."
Before domains, Brooke was a commercial real estate broker, and that is where she learned to value an asset, read a market and negotiate a deal that works for both sides. Life has taken her all over: she's lived in Mexico, Costa Rica, California and Arizona, and today calls the Atlantic Coast home. She's a beach person through and through, whether she's playing on the beach with family or out boating and fishing. She loves the ocean and a good laugh, and believes the best deals start with a real conversation and truly understanding what each client needs and how best to help them.
"Brooke handled the entire process with speed and certainty. She was a great partner and achieved a great result."
Conor O'Meara, Investor, Alpine Investors · Ashler.com acquisition
Have a domain you’d like to sell? Let us connect you with qualified buyers and help position it for the right opportunity.
